http://work.fredabercrombie.com Fred Abercrombie :: Integrated Copywriter Wed, 04 Jan 2012 16:01:14 +0000 http://work.fredabercrombie.com en http://work.fredabercrombie.com/Intel http://work.fredabercrombie.com/following/work.fredabercrombie.com/Intel Wed, 04 Jan 2012 16:01:14 +0000 Fred Abercrombie :: Integrated Copywriter 2544273 Integrated campaign featuring everything from banners to posters and in-store materials. Role: Copywriter <img src="http://payload12.cargocollective.com/1/1/47216/2544273/i3_Biker_900.jpg" width="900" height="636" width_o="900" height_o="636" src_o="http://payload12.cargocollective.com/1/1/47216/2544273/i3_Biker_o.jpg" data-mid="12848089" border="0" align="left"/> <img src="http://payload12.cargocollective.com/1/1/47216/2544273/i5_Train_900.jpg" width="900" height="636" width_o="900" height_o="636" src_o="http://payload12.cargocollective.com/1/1/47216/2544273/i5_Train_o.jpg" data-mid="12848097" border="0" align="left"/> http://work.fredabercrombie.com/Lagunitas-Web-Videos http://work.fredabercrombie.com/following/work.fredabercrombie.com/Lagunitas-Web-Videos Wed, 04 Jan 2012 07:58:03 +0000 Fred Abercrombie :: Integrated Copywriter 2542634 <img src="http://payload12.cargocollective.com/1/1/47216/2542634/Lagunitas_flyer_900.jpg" width="800" height="571" width_o="800" height_o="571" src_o="http://payload12.cargocollective.com/1/1/47216/2542634/Lagunitas_flyer_o.jpg" data-mid="12839009" border="0" align="left"/> Flyer / Web Videos Role: Creative Director / Copywriter http://work.fredabercrombie.com/The-Meth-Project-ASK http://work.fredabercrombie.com/following/work.fredabercrombie.com/The-Meth-Project-ASK Tue, 08 Nov 2011 06:05:10 +0000 Fred Abercrombie :: Integrated Copywriter 2270386 TV / Online / Mobile / OOH / Radio Role: Copywriter <img src="http://payload.cargocollective.com/1/1/47216/2270386/ask-methproject_Looks_900_900.jpg" width="900" height="413" width_o="900" height_o="413" src_o="http://payload.cargocollective.com/1/1/47216/2270386/ask-methproject_Looks_900_o.jpg" data-mid="11383075" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/47216/2270386/ask-methproject_brain_900_900.jpg" width="900" height="413" width_o="900" height_o="413" src_o="http://payload.cargocollective.com/1/1/47216/2270386/ask-methproject_brain_900_o.jpg" data-mid="11383074" border="0" align="left"/> Photographer: Ron Haviv <img src="http://payload.cargocollective.com/1/1/47216/2270386/meth-project_website_900.jpg" width="800" height="512" width_o="800" height_o="512" src_o="http://payload.cargocollective.com/1/1/47216/2270386/meth-project_website_o.jpg" data-mid="13985270" border="0" align="left"/> :: UPDATES IN PROGRESS :: Check back soon for interactive, mobile, and radio http://work.fredabercrombie.com/Yahoo-Answers-Interactive http://work.fredabercrombie.com/following/work.fredabercrombie.com/Yahoo-Answers-Interactive Wed, 13 Oct 2010 18:25:48 +0000 Fred Abercrombie :: Integrated Copywriter 573738 http://work.fredabercrombie.com/Microsoft-VS-NET-Banner http://work.fredabercrombie.com/following/work.fredabercrombie.com/Microsoft-VS-NET-Banner Wed, 13 Oct 2010 17:50:18 +0000 Fred Abercrombie :: Integrated Copywriter 699797 A game in a banner? Seen it. In 2004? Not so much. Sure, a free "Visual C++ optimizing compiler" is already speaking the Developer's language. But to make it something they'd actually wanna read we played to their inner gamer—with a nostalgic nod to the classic Breakout. <img src="http://payload.cargocollective.com/1/1/47216/699797/MS_VSnet_screen_900.jpg" width="900" height="252" width_o="900" height_o="252" src_o="http://payload.cargocollective.com/1/1/47216/699797/MS_VSnet_screen_o.jpg" data-mid="3285664" border="0" align="left"/> http://work.fredabercrombie.com/Yahoo-Be-A-Better-_______ http://work.fredabercrombie.com/following/work.fredabercrombie.com/Yahoo-Be-A-Better-_______ Wed, 13 Oct 2010 17:22:44 +0000 Fred Abercrombie :: Integrated Copywriter 573728 Series of banners for Yahoo! Answers show the sea of knowledgeable people available, no matter how random the question. <img src="http://payload.cargocollective.com/1/1/47216/573728/Y_BAB_cat_900.jpg" width="900" height="252" width_o="900" height_o="252" src_o="http://payload.cargocollective.com/1/1/47216/573728/Y_BAB_cat_o.jpg" data-mid="3285452" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/47216/573728/Y_BAB_moustache_900.jpg" width="900" height="252" width_o="900" height_o="252" src_o="http://payload.cargocollective.com/1/1/47216/573728/Y_BAB_moustache_o.jpg" data-mid="3285455" border="0" align="left"/> http://work.fredabercrombie.com/Yahoo-Day-Night-Banners http://work.fredabercrombie.com/following/work.fredabercrombie.com/Yahoo-Day-Night-Banners Wed, 13 Oct 2010 04:18:27 +0000 Fred Abercrombie :: Integrated Copywriter 566316 Day or Night versions of these banners were served depending on the user's timezone. All to get people in the habit of hitting up the Yahoo! home page before they venture out in the real world. The scene is brought to life with a little user interaction and a whole lot of iconic Yahoo! properties. Video versions played in Times Square. http://work.fredabercrombie.com/Yahoo-Phonetic-Yodel http://work.fredabercrombie.com/following/work.fredabercrombie.com/Yahoo-Phonetic-Yodel Tue, 05 Oct 2010 22:23:48 +0000 Fred Abercrombie :: Integrated Copywriter 681425 This was part of a takeover which included 17 LED screens on the Walgreens building in the middle of Times Square. <img src="http://payload.cargocollective.com/1/1/47216/681425/yahoo_TimesSquare_900.jpg" width="812" height="600" width_o="812" height_o="600" src_o="http://payload.cargocollective.com/1/1/47216/681425/yahoo_TimesSquare_o.jpg" data-mid="3190527" border="0" align="left"/> Role: ACD, Copywriter http://work.fredabercrombie.com/Petaluma-Whiskerino http://work.fredabercrombie.com/following/work.fredabercrombie.com/Petaluma-Whiskerino Thu, 19 Aug 2010 05:42:41 +0000 Fred Abercrombie :: Integrated Copywriter 565856 <img src="http://payload.cargocollective.com/1/1/47216/565856/Whiskerino_LOGO.jpg" width="607" height="567" width_o="607" height_o="567" src_o="http://payload.cargocollective.com/1/1/47216/565856/Whiskerino_LOGO_o.jpg" data-mid="3177914" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/47216/565856/FredAbercrombie_CamStache_900.jpg" width="900" height="591" width_o="900" height_o="591" src_o="http://payload.cargocollective.com/1/1/47216/565856/FredAbercrombie_CamStache_o.jpg" data-mid="3305529" border="0" align="left"/> CamStache.com is the first augmented reality + facial recognition moustache. The site lets people picture themselves with a winning Whiskerino 'stache. While promoting the event at the same time—on Facebook and Twitter. <img src="http://payload.cargocollective.com/1/1/47216/565856/whiskerino_mirrorcling_700.jpg" width="564" height="700" width_o="564" height_o="700" src_o="http://payload.cargocollective.com/1/1/47216/565856/whiskerino_mirrorcling_700_o.jpg" data-mid="2660130" border="0" align="left"/> Moustache mirror clings were placed in bathrooms around Petaluma. So would-be contestants could picture themselves with a winning 'stache. <img src="http://payload.cargocollective.com/1/1/47216/565856/whiskerino_postcard_ron.jpg" width="466" height="700" width_o="466" height_o="700" src_o="http://payload.cargocollective.com/1/1/47216/565856/whiskerino_postcard_ron_o.jpg" data-mid="2660156" border="0" align="left"/> The back of the Whiskerino flyers produced a ton of photo ops which became several Facebook profile pics and, in turn, helped spread the word. Role: CD, Copywriter http://work.fredabercrombie.com/Yahoo-Home-For-The-Holidays http://work.fredabercrombie.com/following/work.fredabercrombie.com/Yahoo-Home-For-The-Holidays Thu, 19 Aug 2010 05:21:53 +0000 Fred Abercrombie :: Integrated Copywriter 575589 RICH MEDIA BANNER RADIO &#9835; RADIO_Turduckenoostrich.mp3 http://fredabercrombie.com/portfolio/radio/RADIO_Turduckenoostrich.mp3 &#9835; RADIO_CaptSpeaking.mp3 http://fredabercrombie.com/portfolio/radio/RADIO_CaptSpeaking.mp3 PRINT <img src="http://payload.cargocollective.com/1/1/47216/575589/yahoo_hfth_PeopleMag_900.jpg" width="900" height="567" width_o="900" height_o="567" src_o="http://payload.cargocollective.com/1/1/47216/575589/yahoo_hfth_PeopleMag_o.jpg" data-mid="2648677" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/47216/575589/yahoo_hfth_900.jpg" width="900" height="700" width_o="900" height_o="700" src_o="http://payload.cargocollective.com/1/1/47216/575589/yahoo_hfth_o.jpg" data-mid="2648679" border="0" align="left"/> Role: Copywriter