http://work.fredabercrombie.com Fred Abercrombie :: Integrated Copywriter Wed, 04 Jan 2012 10:01:14 +0000 http://work.fredabercrombie.com en http://work.fredabercrombie.com/Intel http://work.fredabercrombie.com/following/work.fredabercrombie.com/Intel Wed, 04 Jan 2012 10:01:14 +0000 Fred Abercrombie :: Integrated Copywriter 2544273 Integrated campaign featuring everything from banners to posters and in-store materials. Role: Copywriter <img src="http://payload12.cargocollective.com/1/1/47216/2544273/i3_Biker_900.jpg" width="900" height="636" width_o="900" height_o="636" src_o="http://payload12.cargocollective.com/1/1/47216/2544273/i3_Biker_o.jpg" data-mid="12848089" border="0" align="left"/> <img src="http://payload12.cargocollective.com/1/1/47216/2544273/i5_Train_900.jpg" width="900" height="636" width_o="900" height_o="636" src_o="http://payload12.cargocollective.com/1/1/47216/2544273/i5_Train_o.jpg" data-mid="12848097" border="0" align="left"/> Integrated campaign featuring everything from banners to posters and in-store materials. Role: Copywriter http://work.fredabercrombie.com/Lagunitas-Web-Videos http://work.fredabercrombie.com/following/work.fredabercrombie.com/Lagunitas-Web-Videos Wed, 04 Jan 2012 01:58:03 +0000 Fred Abercrombie :: Integrated Copywriter 2542634 <img src="http://payload12.cargocollective.com/1/1/47216/2542634/Lagunitas_flyer_900.jpg" width="800" height="571" width_o="800" height_o="571" src_o="http://payload12.cargocollective.com/1/1/47216/2542634/Lagunitas_flyer_o.jpg" data-mid="12839009" border="0" align="left"/> Flyer / Web Videos Role: Creative Director / Copywriter Flyer / Web Videos Role: Creative Director / Copywriter http://work.fredabercrombie.com/The-Meth-Project-ASK http://work.fredabercrombie.com/following/work.fredabercrombie.com/The-Meth-Project-ASK Tue, 08 Nov 2011 00:05:10 +0000 Fred Abercrombie :: Integrated Copywriter 2270386 TV / Online / Mobile / OOH / Radio Role: Copywriter <img src="http://payload.cargocollective.com/1/1/47216/2270386/ask-methproject_Looks_900_900.jpg" width="900" height="413" width_o="900" height_o="413" src_o="http://payload.cargocollective.com/1/1/47216/2270386/ask-methproject_Looks_900_o.jpg" data-mid="11383075" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/47216/2270386/ask-methproject_brain_900_900.jpg" width="900" height="413" width_o="900" height_o="413" src_o="http://payload.cargocollective.com/1/1/47216/2270386/ask-methproject_brain_900_o.jpg" data-mid="11383074" border="0" align="left"/> Photographer: Ron Haviv <img src="http://payload.cargocollective.com/1/1/47216/2270386/meth-project_website_900.jpg" width="800" height="512" width_o="800" height_o="512" src_o="http://payload.cargocollective.com/1/1/47216/2270386/meth-project_website_o.jpg" data-mid="13985270" border="0" align="left"/> :: UPDATES IN PROGRESS :: Check back soon for interactive, mobile, and radio TV / Online / Mobile / OOH / Radio Role: Copywriter Photographer: Ron Haviv :: UPDATES IN PROGRESS :: Check back soon for interactive,... http://work.fredabercrombie.com/Petaluma-Whiskerino http://work.fredabercrombie.com/following/work.fredabercrombie.com/Petaluma-Whiskerino Thu, 19 Aug 2010 00:42:41 +0000 Fred Abercrombie :: Integrated Copywriter 565856 <img src="http://payload.cargocollective.com/1/1/47216/565856/Whiskerino_LOGO.jpg" width="607" height="567" width_o="607" height_o="567" src_o="http://payload.cargocollective.com/1/1/47216/565856/Whiskerino_LOGO_o.jpg" data-mid="3177914" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/47216/565856/FredAbercrombie_CamStache_900.jpg" width="900" height="591" width_o="900" height_o="591" src_o="http://payload.cargocollective.com/1/1/47216/565856/FredAbercrombie_CamStache_o.jpg" data-mid="3305529" border="0" align="left"/> CamStache.com is the first augmented reality + facial recognition moustache. The site lets people picture themselves with a winning Whiskerino 'stache. While promoting the event at the same time—on Facebook and Twitter. <img src="http://payload.cargocollective.com/1/1/47216/565856/whiskerino_mirrorcling_700.jpg" width="564" height="700" width_o="564" height_o="700" src_o="http://payload.cargocollective.com/1/1/47216/565856/whiskerino_mirrorcling_700_o.jpg" data-mid="2660130" border="0" align="left"/> Moustache mirror clings were placed in bathrooms around Petaluma. So would-be contestants could picture themselves with a winning 'stache. <img src="http://payload.cargocollective.com/1/1/47216/565856/whiskerino_postcard_ron.jpg" width="466" height="700" width_o="466" height_o="700" src_o="http://payload.cargocollective.com/1/1/47216/565856/whiskerino_postcard_ron_o.jpg" data-mid="2660156" border="0" align="left"/> The back of the Whiskerino flyers produced a ton of photo ops which became several Facebook profile pics and, in turn, helped spread the word. Role: CD, Copywriter CamStache.com is the first augmented reality + facial recognition moustache. The site lets people picture themselves with a winning Whiskerino 'stache.... http://work.fredabercrombie.com/Yahoo-Home-For-The-Holidays http://work.fredabercrombie.com/following/work.fredabercrombie.com/Yahoo-Home-For-The-Holidays Thu, 19 Aug 2010 00:21:53 +0000 Fred Abercrombie :: Integrated Copywriter 575589 RICH MEDIA BANNER RADIO &#9835; RADIO_Turduckenoostrich.mp3 &nbsp;Play &#9835; RADIO_CaptSpeaking.mp3 &nbsp;Play PRINT <img src="http://payload.cargocollective.com/1/1/47216/575589/yahoo_hfth_PeopleMag_900.jpg" width="900" height="567" width_o="900" height_o="567" src_o="http://payload.cargocollective.com/1/1/47216/575589/yahoo_hfth_PeopleMag_o.jpg" data-mid="2648677" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/47216/575589/yahoo_hfth_900.jpg" width="900" height="700" width_o="900" height_o="700" src_o="http://payload.cargocollective.com/1/1/47216/575589/yahoo_hfth_o.jpg" data-mid="2648679" border="0" align="left"/> Role: Copywriter RICH MEDIA BANNER RADIO PRINT Role: Copywriter http://work.fredabercrombie.com/ampm-Secret-Menu http://work.fredabercrombie.com/following/work.fredabercrombie.com/ampm-Secret-Menu Thu, 19 Aug 2010 00:21:15 +0000 Fred Abercrombie :: Integrated Copywriter 573704 <img src="http://payload.cargocollective.com/1/1/47216/573704/ampm_Facebook_cta_900.jpg" width="900" height="650" width_o="900" height_o="650" src_o="http://payload.cargocollective.com/1/1/47216/573704/ampm_Facebook_cta_o.jpg" data-mid="14736709" border="0" align="left"/> the ampm Secret Menu Rather than do another ad campaign with a call to action slapped on the end, we baked the offer (no pun intended … well, maybe a little bit) into the concept itself. The entire 'Secret Menu' campaign is an invitation to create. Each concoction featured in TV, radio, Facebook, etc. is based on ampm's different food promos. People are invited to start there and then go nuts. Which they did. 'The Towering Inferno' <img src="http://payload.cargocollective.com/1/1/47216/573704/ampm_SecretMenu_sticker_900.jpg" width="800" height="473" width_o="800" height_o="473" src_o="http://payload.cargocollective.com/1/1/47216/573704/ampm_SecretMenu_sticker_o.jpg" data-mid="3346118" border="0" align="left"/> POP Normally, customers grab a promo item and go straight to the register. So we created stickers to remind people to add on and 'go nuts' first. 'Glazed & Amazed' A Sausage, Egg & Cheese Croissant where you switch out the Croissant with Glazed Doughnuts. 'Dough Ray Moo' <img src="http://payload.cargocollective.com/1/1/47216/573704/ampm_sm_glazed-amazed_shirts_900.jpg" width="900" height="570" width_o="900" height_o="570" src_o="http://payload.cargocollective.com/1/1/47216/573704/ampm_sm_glazed-amazed_shirts_o.jpg" data-mid="4107395" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/47216/573704/Print_Braves-Cubs_duo_900.jpg" width="900" height="577" width_o="900" height_o="577" src_o="http://payload.cargocollective.com/1/1/47216/573704/Print_Braves-Cubs_duo_o.jpg" data-mid="4094863" border="0" align="left"/> Role: ACD, Copywriter the ampm Secret Menu Rather than do another ad campaign with a call to action slapped on the end, we baked the offer (no pun intended … well, maybe a little... http://work.fredabercrombie.com/ARCO-Straight-Up-Gas-Institute http://work.fredabercrombie.com/following/work.fredabercrombie.com/ARCO-Straight-Up-Gas-Institute Wed, 18 Aug 2010 00:55:34 +0000 Fred Abercrombie :: Integrated Copywriter 573707 ARCO Straight Up Gas Institute "Nickel Board" Field Test We covered a wall in the Santa Monica Promenade with 20,000 nickels. Then rolled cameras. All to prove why people like the 5–10 cent savings on quality gas. <img src="http://payload.cargocollective.com/1/1/47216/573707/OOH_Nickel-Rolls_900.jpg" width="900" height="330" width_o="900" height_o="330" src_o="http://payload.cargocollective.com/1/1/47216/573707/OOH_Nickel-Rolls_o.jpg" data-mid="3348777" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/47216/573707/OOO_NickeledDimed_900.jpg" width="900" height="272" width_o="900" height_o="272" src_o="http://payload.cargocollective.com/1/1/47216/573707/OOO_NickeledDimed_o.jpg" data-mid="3347722" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/47216/573707/OOH_Recoup-EyeChart_900.jpg" width="900" height="467" width_o="900" height_o="467" src_o="http://payload.cargocollective.com/1/1/47216/573707/OOH_Recoup-EyeChart_o.jpg" data-mid="3348388" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/47216/573707/Print_ARCO_Nickel-Collector.jpg" width="411" height="625" width_o="411" height_o="625" src_o="http://payload.cargocollective.com/1/1/47216/573707/Print_ARCO_Nickel-Collector_o.jpg" data-mid="3348102" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/47216/573707/OOH_MaximizeSPG_900.jpg" width="900" height="272" width_o="900" height_o="272" src_o="http://payload.cargocollective.com/1/1/47216/573707/OOH_MaximizeSPG_o.jpg" data-mid="3347742" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/47216/573707/OOH_Seattle-Safeco-Field_900.jpg" width="900" height="625" width_o="900" height_o="625" src_o="http://payload.cargocollective.com/1/1/47216/573707/OOH_Seattle-Safeco-Field_o.jpg" data-mid="3348228" border="0" align="left"/> Contextual outdoor played off nearby sporting arenas. Inside, print ads within Game Programs gave fans yet another reason to think about ARCO. <img src="http://payload.cargocollective.com/1/1/47216/573707/Print_Gametime-Facts_900.jpg" width="880" height="650" width_o="880" height_o="650" src_o="http://payload.cargocollective.com/1/1/47216/573707/Print_Gametime-Facts_o.jpg" data-mid="3348802" border="0" align="left"/> Role: ACD, Copywriter ARCO Straight Up Gas Institute "Nickel Board" Field Test We covered a wall in the Santa Monica Promenade with 20,000 nickels. Then rolled cameras. All to prove... http://work.fredabercrombie.com/AAF-Pixel-Shift http://work.fredabercrombie.com/following/work.fredabercrombie.com/AAF-Pixel-Shift Tue, 17 Aug 2010 01:49:58 +0000 Fred Abercrombie :: Integrated Copywriter 573730 <img src="http://payload.cargocollective.com/1/1/47216/573730/AAF_Billboard.jpg" width="500" height="647" width_o="500" height_o="647" src_o="http://payload.cargocollective.com/1/1/47216/573730/AAF_Billboard_o.jpg" data-mid="2637365" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/47216/573730/AAF_TV.jpg" width="500" height="647" width_o="500" height_o="647" src_o="http://payload.cargocollective.com/1/1/47216/573730/AAF_TV_o.jpg" data-mid="2637375" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/47216/573730/AAF_Radio.jpg" width="500" height="647" width_o="500" height_o="647" src_o="http://payload.cargocollective.com/1/1/47216/573730/AAF_Radio_o.jpg" data-mid="2637371" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/47216/573730/AAF_ADDY_ad_bw.jpg" width="500" height="647" width_o="500" height_o="647" src_o="http://payload.cargocollective.com/1/1/47216/573730/AAF_ADDY_ad_bw_o.jpg" data-mid="2637376" border="0" align="left"/> Role: Copywriter Role: Copywriter http://work.fredabercrombie.com/Yahoo-Marquee-Signs http://work.fredabercrombie.com/following/work.fredabercrombie.com/Yahoo-Marquee-Signs Tue, 17 Aug 2010 01:20:40 +0000 Fred Abercrombie :: Integrated Copywriter 573711 <img src="http://payload.cargocollective.com/1/1/47216/573711/yahoo_marquee_900.jpg" width="900" height="583" width_o="900" height_o="583" src_o="http://payload.cargocollective.com/1/1/47216/573711/yahoo_marquee_o.jpg" data-mid="2637212" border="0" align="left"/> Role: ACD, Copywriter Role: ACD, Copywriter http://work.fredabercrombie.com/Yahoo-Geek-Speak http://work.fredabercrombie.com/following/work.fredabercrombie.com/Yahoo-Geek-Speak Tue, 17 Aug 2010 00:03:05 +0000 Fred Abercrombie :: Integrated Copywriter 573643 Role: ACD, Copywriter Role: ACD, Copywriter